Context / Challenge
AllPlast needed to build its brand from scratch to communicate its commitment to people and businesses: meeting every need in an effective, ingenious way.
Creative and art direction
The identity is built around the line "Juntos transformando oportunidades" (Together transforming opportunities), with a palette of navy blue, green and light blue, and with people at work at the center of the images.
Visual execution
Logo and color system, photography, stationery and digital pieces, posters, a trade show stand and vehicle branding.
